Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Applied Nutrition: Critical Cookie (12 x 85g Cookies)

20g Protein | Fresh Baked Critical Cookie is a high-protein snack, convenient to carry in your gym bag or take anywhere with you.

VAT exempt

Blockhead Caffeine Gum - 12 Packs (7 x 50mg caffeine gums per pack)

Fast acting caffeine is rapidly absorbed as you chew. Energy gum is a sugar-free chewing gum that contains caffeine, vitamin, and Niacin. Specifically designed to energise you – fast. A new innovation in energy, each piece delivers the same caffeine as a small coffee which is absorbed as you chew – so it acts faster than coffee and energy drinks, you will be ready for action in only 5 minutes

excl VAT

CurraNZ - 15 Capsules

CurraNZ Original Blackcurrant Extract Capsules: Experience the research-backed benefits of CurraNZ Original New Zealand Blackcurrant Extract Supplement capsules, for lovers of health and fitness.

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CurraNZ - 30 Capsules

CurraNZ Original Blackcurrant Extract Capsules: Experience the research-backed benefits of CurraNZ Original New Zealand Blackcurrant Extract Supplement capsules, for lovers of health and fitness.

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Elete Electrolyte Add-In 120ml

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Elete Electrolyte Add-In 240ml

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Elete Electrolyte Add-In 25ml

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Elete Electrolyte Add-In 480ml

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CrampFix Shot 12 X 50ml

CrampFix Shot 50ml (Box x 12)

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CrampFix Sachet 15 X 20ml

CrampFix Sachet 20ml (Box x 15)

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Beet It Nitrate Shots (Box x 15)

Beet It - Nitrate Shots (Box x 15)

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NEW: Beet It Regen Cherry+ shot (Box x 15)

Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.

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iPRO 500ml Bottle (12 Pack)

iPRO Hydrate is made using natural spring water which is free of most contaminants typically found in drinking water, therefore proving essential for leading a healthy lifestyle. iPRO has wellbeing at the focus of it's chosen ingredients. The complex carbohydrates used are sourced from Maltodextrin and Stevia. Maltodextrin is a good quality carbohydrate sourced from potato starch, and Stevia is a natural herb native to South America which has been used as a natural sweetener for centuries and has NO calorific value. iPRO Hydrate offers superior hydration with added vitamins and essential minerals without the use of added sugar for optimal wellbeing.

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Revvies Energy Strips - 40mg of Caffeine (12 x 5 Pack)

Revvies Energy Strips have been designed to provide a faster, more convenient, sugar-free boost that can be taken anywhere, anytime and without water.

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Veloforte Nectar Gels (24 X 33g)

Forget everything you dread about synthetic gels... welcome to the new world of 100% natural liquid energy. Introducing Velofortes break-through range of Nectars – natural, powerful & refreshingly pure - made with real fruit and nature's finest electrolytes. Created to help you #fuelbetter

VAT exempt

Applied Nutrition: Endurance Isotonic Energy Gels (20 x 60g Gels)

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

VAT exempt

Fourfive Hydro Plus (8 x 20 Tablet Tubes)

Our Berry Hydro Plus tablets contains the same great ingredients as our fan favourite Hydrate tablets, but are newly named and wrapped in a punchy new design. The handy 10 tablet travel pack is the ideal size to chuck in your gym bag, airplane carry on or keep in your bedside drawer for morning after foggy heads and the 20 tablet pack is great for those supporting a daily nutrition routine.

excl VAT

Healthspan Elite: Energy Gels (24 x 60g)

A fast-acting and fluid gel containing 25 g dual source carbs, electrolytes, and natural fruit extracts.

VAT exempt