Informed Choice

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

 

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

 

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

 

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Tailwind Energy Drink Sachets (12 packs)

Box of 12 sachets available in the following flavours: Berry, Lemon, Mandarin Orange, Naked, Caffeinated Raspberry Buzz, Caffeinated Green Tea Buzz, Caffeinated Tropical Buzz, Colorado Cola.
excl VAT

Nuun Sport Electrolyte Drink (8 x 10 tablet tubes)

Nuun Sport - A rebrand and new name for nuun active.
excl VAT

Tailwind Energy Drink 30 Serving Pouch (810g)

WHY TAILWIND ALL YOU NEED, ALL DAY. REALLY. Tailwind is designed to overcome the nutrition problems faced by endurance athletes in events like 50's, 100's, 24-hour, and multi-day epics. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. COMPLETE ENERGY + ELECTROLYTES + HYDRATION Ditch the gels, bars, chews, and pills and go all day with just Tailwind. Tailwind mixes with water to meet your calorie, hydration, and electrolyte needs, no matter how big a day’s in front of you. Deliberately mild, customers describe the flavors as “clean” and “light” with a mouth feel as close to water as you can get while still meeting your nutrition needs. Your hydration pack will love Tailwind too. Tailwind dissolves completely on contact with water and cleans up with a quick rinse. No film, no lingering aftertaste, no gooey mess. ALL NATURAL AND ORGANIC INGREDIENTS Non-GMO Dextrose (Glucose), Non-GMO Sucrose, Citric Acid, Sodium Citrate, Sea Salt, Organic Flavor, Potassium Chloride, Magnesium Citrate, Calcium Carbonate Gluten free/vegan/no soy/no dairy
excl VAT

NUUN Vitamins (8 x 12 tablet tubes)

nuun vitamins provides what your body needs: the 11 vitamins and minerals most of us don’t get enough of, plus the optimal balance of electrolytes for everyday activity. Each hydration vitamin supplement has only 10 calories and delivers vitamin a, folic acid and b6, c, e, and d for health and wellness, and sodium, potassium, calcium, magnesium, and chloride for optimal hydration.
excl VAT

Tailwind Energy Drink 50 Serving Pouch (1350g)

WHY TAILWIND ALL YOU NEED, ALL DAY. REALLY. Tailwind is designed to overcome the nutrition problems faced by endurance athletes in events like 50's, 100's, 24-hour, and multi-day epics. Tailwind combines complete fuel, hydration, and electrolytes in a tasty drink that won’t turn your stomach into a brick. COMPLETE ENERGY + ELECTROLYTES + HYDRATION Ditch the gels, bars, chews, and pills and go all day with just Tailwind. Tailwind mixes with water to meet your calorie, hydration, and electrolyte needs, no matter how big a day’s in front of you. Deliberately mild, customers describe the flavors as “clean” and “light” with a mouth feel as close to water as you can get while still meeting your nutrition needs. Your hydration pack will love Tailwind too. Tailwind dissolves completely on contact with water and cleans up with a quick rinse. No film, no lingering aftertaste, no gooey mess. ALL NATURAL AND ORGANIC INGREDIENTS Non-GMO Dextrose (Glucose), Non-GMO Sucrose, Citric Acid, Sodium Citrate, Sea Salt, Organic Flavor, Potassium Chloride, Magnesium Citrate, Calcium Carbonate Gluten free/vegan/no soy/no dairy
excl VAT

Salt Stick Fast Chews Box (12 x 10 packs)

Salt Stick Fast Chews Box (12 X 10 packs) The ONLY chewable tablet that is formulated to closely resemble the electrolyte profile lost in sweat: sodium, potassium, calcium and magnesium. Flavours: Tart Orange, Zesty Lemon-Lime, Seedless Watermelon and Perfectly Peach
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Salt Stick 60 Fast Chews Tub

FASTCHEWS help to reduce muscle cramping and heat stress, boost stamina, and maintain electrolyte levels. Chewable tablets provide fast absorption through buccal mucosa (tissue in mouth). Salt Stick tubs contain 60 tablets available in the following flavours; Tart Orange, Zesty Lemon-Lime, Perfectly Peach and Seedless Watermelon.
excl VAT

Gu Gel - Box (24 gels)

Gu Gel - Box (24 gels)
VAT exempt

Gu LIQUID Gel - Box (12 gels)

Gu LIQUID Gel - Box (12 gels)
VAT exempt

Gu Roctane Gel - Box (24 Gels)

Gu Roctane Gel - Box (24 Gels)
VAT exempt

Gu Gel - 15 Serve Mega Pack

Gu Gel - 15 Serve Mega Pack
VAT exempt

Gu Chews - Box (18 packs)

Gu Chews
excl VAT

GU Waffles - Box (16 Waffles)

GU Waffles
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GU BCAA Capsules (60 tabs)

GU BCAA Capsules (60 tabs) 30 Servings
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GU Magnesium Plus Capsules (60 Capsules)

GU Magnesium Plus Capsules (60 Capsules)
excl VAT

GU Roctane Electrolyte Capsules (50 tabs)

GU Roctane Electrolyte Capsules (50 tabs)
excl VAT

Gu Hydration Drink Tablets - (Box - 8 tubes)

Gu Hydration Drink Tablets - (Box - 8 tubes)
excl VAT

GU Roctane Protein Recovery Drink Sachets - Box of 10 Serve Single Sachets

A box of 10 single servings of GU Roctane Protein Recovery Drink - 20g protein / 30g carbs / 230mg sodium.
excl VAT