Frank

Frank - Wholesale B2B Supplier UK

Frank Protein Bars

Frank protein bars are savoury, high-protein snack bars created as an alternative to the typically sweet, dessert-like protein bars found on the market. The brand focuses on 'clean-label' nutrition, using recognisable ingredients and avoiding artificial sweeteners, additives, and ultra-processed fillers. Designed for convenient, on-the-go snacking, the bars aim to provide sustained energy and nutrition for busy people, athletes, or anyone looking for a more natural protein snack.

What Makes Frank Stand Out

Each bar typically contains around 16 g of protein and about 222 calories, along with a good amount of dietary fibre to support satiety and energy levels. The protein comes mainly from whey and milk proteins, while the bars also include ingredients such as oats, nuts, seeds, dates, and chicory root syrup. These whole-food components are blended and pressed into bars rather than heavily processed, helping preserve texture and flavour while delivering a balanced nutritional profile.

Range Highlights & Shelf-Friendly Winners

A distinctive feature of Frank bars is their savoury flavour profile, which sets them apart from the sweet chocolate-style protein bars that dominate the category. Early flavours include Rosemary & Sea Salt and Chilli & Lime, offering a more meal-like snack option for people who prefer less sugar and a different taste experience. The brand launched in the UK with listings in retailers such as Whole Foods Market, reflecting growing demand for functional snacks made with simple, natural ingredients.