Applied Nutrition

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

23g Carbohydrates | Zero Sugar | 75mg Caffeine Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.

Our new hydration tablets - fast, effective on-the-go hydration, perfect for during sport or anytime to ensure you’re getting all the essential electrolytes your body needs to function at its optimum.

Our new hydration tablets - fast, effective on-the-go hydration, perfect for during sport or anytime to ensure you’re getting all the essential electrolytes your body needs to function at its optimum.

Power, strength and performance - made effortless. A convenient, refreshing way to supplement creatine. Each serving delivers 3g of creatine monohydrate from just two effervescent tablets, with only 19 kcal per serving.

1G CITRULLINE | 3G BETA-ALANINE | 200MG CAFFEINE | VITAMINS B3 & B12

Boost your daily beauty routine with a refreshing mango collagen drink. Each tablet, enhanced with Vitamin C, dissolves to create a zero-sugar drink that supports normal collagen formation for healthy skin, bones, and cartilage. Just drop, dissolve, and drink.

Combat fatigue and support muscle function with our lemon flavoured Magnesium Effervescent Tablets. Each zero-sugar, low-calorie tablet delivers 300mg of magnesium in a refreshing, easy-to-drink format. It's the ideal way to restore electrolyte balance and boost your daily energy levels.

Introducing the all new ABE Carbonated Beverage with Zero Sugar, 200mg Caffeine, Citrulline, Beta-Alanine, Taurine and added B-Vitamins. This magnificent Energy & Performance drink provides all of the performance of the UK's number 1 selling pre-workout in an accessible canned drink.

BodyFuel™ Electrolyte & Vitamin Water 500ml SUGAR FREE • FAST HYDRATION • BOOST PERFORMANCE Formulated to deliver an easy drinking experience combined with a true taste sensation. Offering a source of the key electrolyte’s sodium, calcium, potassium, chloride, zinc and magnesium, along with B-vitamins and antioxidants to hydrate and fuel your intense workout sessions.

ABE delivers a unique blend of the most vital and researched active ingredients known to help increase physical performance*, reduce tiredness & fatigue* and provide continual focus throughout your training, maximizing your bodies potential. However talk is cheap and the proof is in the product, after extensive research, meticulous formulating and precise lab testing we are confident to let ABE do the talking.

Critical Mass has been designed for people who find it hard to gain body mass, a hard gainer. Critical Mass provides a calorie dense formula comprising high levels of protein and carbohydrate in every serving. This is to ensure that your growing muscles get all of the vital nutrients they need to develop and recover.

Now reformulated to deliver the optimal amount of protein per serving, Critical Whey™ is an Informed Protein tested blend that provides 24g of high-quality protein. Lab-tested, grass-fed, and fast-absorbing – perfect for muscle growth, recovery, and everyday performance