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Applied Nutrition
Applied Nutrition: Critical Cookie (12 x 85g Cookies)
20g Protein and freshly baked. Critical Cookie is a high-protein snack, convenient to carry in your gym bag or take anywhere with you.
£23.88 excl VAT
Applied Nutrition: Endurance Isotonic Energy Gels (20 x 60g Gels)
23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.
£30.00 excl VAT
Applied Nutrition: Vimto Endurance Hydration Electrolyte Tablets (6 x 20 Tablet Tube)
Our new hydration tablets - fast, effective on-the-go hydration, perfect for during sport or anytime to ensure you’re getting all the essential electrolytes your body needs to function at its optimum.
£29.95 excl VAT
Applied Nutrition: Vimto Isotonic Energy Gels (20 x 60g Gels)
23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.
£30.00 excl VAT
Applied Nutrition: Endurance Isotonic Energy Gels + 75mg Caffeine (20 x 60g Gels)
23g Carbohydrates | Zero Sugar | 75mg Caffeine Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.
£30.00 excl VAT
Applied Nutrition: Endurance Isotonic Energy Gels - Breathe (20 x 60g Gels)
Endurance Velocity-Fuel Breathe Isotonic Energy Gel with Breathe Easy™ 23g Carbohydrates | Breathe Easy | Zero Sugar Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.
£30.00 excl VAT
Applied Nutrition: ABE Gel: Pre-workout Gel (20 x 60g Gels)
ABE Ultimate Pre-Workout Gels delivers a unique blend of the most vital and researched active ingredients, known to reduce tiredness & fatigue and provide continual focus throughout your training, maximizing your exercise performance.
£29.80 excl VAT
Applied Nutrition: ABE Shot: Pre-workout shots (12 x 60ml)
1G CITRULLINE | 3G BETA-ALANINE | 200MG CAFFEINE | VITAMINS B3 & B12
£20.00 excl VAT
Applied Nutrition: ABE ENERGY + PERFORMANCE CANS (12 x 330ml PACK)
Introducing the all new ABE Carbonated Beverage with Zero Sugar, 200mg Caffeine, Citrulline, Beta-Alanine, Taurine and added B-Vitamins. This magnificent Energy & Performance drink provides all of the performance of the UK's number 1 selling pre-workout in an accessible canned drink.
£20.00 excl VAT
Applied Nutrition: Body Fuel (12 x 500ml sports-cap bottles)
BodyFuel™ Electrolyte & Vitamin Water 500ml SUGAR FREE • FAST HYDRATION • BOOST PERFORMANCE Formulated to deliver an easy drinking experience combined with a true taste sensation. Offering a source of the key electrolyte’s sodium, calcium, potassium, chloride, zinc and magnesium, along with B-vitamins and antioxidants to hydrate and fuel your intense workout sessions.
£15.00 excl VAT
Applied Nutrition: Body Fuel Energy Drink (12 x 300ml cans)
BODYFUEL™ 330ml Energy Can A functional energy and vitamin drink with 0 calories and 0 sugar, delivering 100mg of caffeine/330ml, along with mineral salts, amino acids, nootropics, and vitamins for sustained mental and physical wellbeing. Designed to be better than a generic energy drink!
£20.00 excl VAT
Applied Nutrition: ABE - 375g ULTIMATE PRE-WORKOUT powder (30 serves)
ABE delivers a unique blend of the most vital and researched active ingredients known to help increase physical performance*, reduce tiredness & fatigue* and provide continual focus throughout your training, maximizing your bodies potential. However talk is cheap and the proof is in the product, after extensive research, meticulous formulating and precise lab testing we are confident to let ABE do the talking.
£24.96 excl VAT
Applied Nutrition: Critical Mass 2.4 KG
Critical Mass has been designed for people who find it hard to gain body mass, a hard gainer. Critical Mass provides a calorie dense formula comprising high levels of protein and carbohydrate in every serving. This is to ensure that your growing muscles get all of the vital nutrients they need to develop and recover.
£29.16 excl VAT
Applied Nutrition: BCAA Amino-Hydrate 1.4 KG (100 serves)
BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.
£41.66 excl VAT
Applied Nutrition: BCAA Amino-Hydrate 450g (32 serves)
BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.
£20.83 excl VAT
Applied Nutrition Creatine Monohydrate Effervescent Tablets - 20 Tablet Tube (6 Pack)
Power, strength and performance - made effortless. A convenient, refreshing way to supplement creatine. Each serving delivers 3g of creatine monohydrate from just two effervescent tablets, with only 19 kcal per serving.
£29.75 excl VAT
Applied Nutrition Protein Shot (12 x 100ml)
Formulated to deliver 25g of protein in an easy-to-drink 100ml shot format to support muscle growth, maintenance and recovery. This grab-and-go solution makes it perfect for busy lifestyles and fast solutions, providing a quick and effective protein boost anytime, anywhere.
£29.16 excl VAT
Applied Nutrition Crunchy Protein Cheese Bites (20g x 10)
Crunchy cheese bites made with real British cheese and baked until perfectly crisp to deliver a bold, grilled cheese flavour. Each bag packs 12g of protein and is high in calcium, making it a satisfying, high‑protein snack that supports everyday nutrition. Big taste, zero nonsense, just clean, crunchy fuel.
£24.99 excl VAT
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Applied Nutrition - Wholesale B2B Supplier UK
Applied Nutrition: Trusted Performance Nutrition for Modern Endurance Athletes
Applied Nutrition is a performance-focused sports nutrition brand built around quality, compliance, and results. Known for its clean positioning in the supplement space and a strong reputation in fitness and endurance communities, Applied Nutrition delivers products designed to support energy, hydration, recovery, and day-to-day training consistency - making it a dependable wholesale choice for retailers, sports venues, and teams looking for proven sellers and repeat purchase categories.
Science-Led Formulas, Quality-First Manufacturing
Applied Nutrition's range is developed with a practical, evidence-led approach: functional ingredient profiles, clear dosing, and formats athletes can use before, during, and after sessions. Across the portfolio, the brand is recognised for robust quality standards, transparent labelling, and a consistent customer experience - important factors for trade customers who need confidence in compliance, shelf credibility, and minimal product returns.
Where Applied Nutrition Fits in Endurance
For endurance sport, Applied Nutrition is particularly relevant in the everyday essentials that keep runners, cyclists, and triathletes training week after week. From gym-to-endurance crossover consumers to committed club athletes, the brand supports hydration strategies, pre-session stimulation and focus, and post-training recovery - ideal for stocking in retail environments that serve mixed training goals and varied athlete preferences.
Top Sellers & High-Velocity Categories to Stock
Applied Nutrition is best known for high-demand staples such as ABE (pre-workout) for energy and focus, and a broad range of protein powders and ready-to-mix recovery options that appeal to athletes aiming to maintain lean mass while managing high training loads. The brand's hydration and wellness-friendly lines also complement endurance baskets, creating strong add-on opportunities alongside gels, bars, and carb fuels.
Why Applied Nutrition Works for Wholesale Buyers
For B2B buyers, Applied Nutrition offers strong brand recognition, accessible price points, and wide consumer appeal - helping you capture both entry-level and experienced athletes. The packaging is shelf-ready and easy to shop, the product types are familiar and high turnover, and the range integrates smoothly into an endurance nutrition set: pre, during, and recovery solutions that drive repeat visits and multi-item purchases across your store, facility, or team environment.
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