What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Following on from the success of the iconic Carb Killa® Bars, Carb Killa® Shake is a smooth and creamy 'on the go' high protein shake.
Delivering over 24 grams of protein per shake, it is a high protein treat that has been designed to provide balanced complete sources of protein.
Unlike many other shakes and smoothies, it is low in sugar so ideal for those on a low carb diet and avoiding processed carbs.
Refreshing wild berry flavoured immune boosting drink
Each effervescent tablet delivers 500mg elderberry and 500mg vitamin C
With added B vitamins, vitamin D3, iron and zinc
Developed with leading sports nutritionists and Informed Sport accredited
Naturally rich in anthocyanins, flavonoids and melatonin, sour cherries are packed full of nutrients. Healthspan Elite Performance Cherry concentrate has been developed with nutrition experts to harness the qualities of sour cherries into a refreshing drink.
Throat lozenges with zinc to defend your immune health
Each lozenge contains 34mg of zinc acetate, which delivers 10mg active ionic zinc
Formulated to coat the membranes of nose and throat when taken at the first sign of cold and flu
Fresh peppermint flavour
iPRO Hydrate is made using natural spring water which is free of most contaminants typically found in drinking water, therefore proving essential for leading a healthy lifestyle.
iPRO has wellbeing at the focus of it's chosen ingredients. The complex carbohydrates used are sourced from Maltodextrin and Stevia. Maltodextrin is a good quality carbohydrate sourced from potato starch, and Stevia is a natural herb native to South America which has been used as a natural sweetener for centuries and has NO calorific value.
iPRO Hydrate offers superior hydration with added vitamins and essential minerals without the use of added sugar for optimal wellbeing.
Our Kinetica High Protein Milkshakes are ready to drink so you’re ready to go and they are Informed Sport tested. The protein you need whenever you need it, they give you precious time back in your day.
Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.
Revvies great tasting electrolyte drink is flavoured with real fruit, has been formulated for rapid, easy on the stomach hydration, and rehydration to aid performance and recovery.
1. Rapid Hydration - Absorbs faster than Isotonic drinks, and water alone.
2. Low calorie – up to 5x less sugar than sports drinks.
3. Electrolytes selected for maximum bioavailability, because not all salts are created equal.
4. Designed to be easy on the stomach.
5. Made with real fruit juice.
6. Sustainably packaged in 100% recyclable materials.
Super Carbs is a new concept in performance energy drinks. Formulated to deliver 80g of carbohydrates in 500ml of naturally flavoured Lemon & Lime drink, this drink gives you double the energy in just one bottle.
This Bulk Pack contains 10 servings.
Super Carbs is a new concept in performance energy drinks. Formulated to deliver 80g of carbohydrates in 500ml of naturally flavoured, this drink gives you double the energy in just one bottle.
This Bulk Pack contains 10 servings.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
