Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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NEW: Beet It Sport Energy Gel Top Up 100 (12 x 43g)

VAT exempt

NEW: Beet It Regen Cherry+ shot (Box 15 x 70ml)

Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.

excl VAT

NEW SIS Rego Clear - 46g Sample Sachet (one of each flavour per customer)

SIS Rego Clear - 460g

excl VAT

Kinetica Sports High Protein Milkshake - 12 x 330ml

Our Kinetica High Protein Milkshakes are ready to drink so you’re ready to go and they are Informed Sport tested. The protein you need whenever you need it, they give you precious time back in your day.

VAT exempt

Kinetica Sports Energy Gel With Caffeine - 24 x 70g

Made using only natural flavours, Kinetica Energy Gels are light on the stomach while still packing the punch you need.

VAT exempt

Kinetica Sports Collagen with Turmeric Shot - 12 x 60ml

Kinetica Collagen with Turmeric was developed with athletes in mind, to take 60 minutes before training or game time to keep you fighting fit.

excl VAT

iPRO 500ml Bottle (12 Pack)

iPRO Hydrate is made using natural spring water which is free of most contaminants typically found in drinking water, therefore proving essential for leading a healthy lifestyle. iPRO has wellbeing at the focus of it's chosen ingredients. The complex carbohydrates used are sourced from Maltodextrin and Stevia. Maltodextrin is a good quality carbohydrate sourced from potato starch, and Stevia is a natural herb native to South America which has been used as a natural sweetener for centuries and has NO calorific value. iPRO Hydrate offers superior hydration with added vitamins and essential minerals without the use of added sugar for optimal wellbeing.

excl VAT

Healthspan Elite: Zinc Defence Lozenges (45 x Lozenges)

Throat lozenges with zinc to defend your immune health Each lozenge contains 34mg of zinc acetate, which delivers 10mg active ionic zinc Formulated to coat the membranes of nose and throat when taken at the first sign of cold and flu Fresh peppermint flavour

excl VAT

Healthspan Elite: Performance Cherry (24 sachets)

Naturally rich in anthocyanins, flavonoids and melatonin, sour cherries are packed full of nutrients. Healthspan Elite Performance Cherry concentrate has been developed with nutrition experts to harness the qualities of sour cherries into a refreshing drink.

excl VAT