What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
Electrolyte tablets (12 x 80g tubes).
Precision Hydration tablets allows you to decide which strength of electrolyte tablet you need. With a range of 4 levels from 250 for cool conditions to 1500 for very hot conditions. All the tablets have a mild citrus flavour.
At home or 'on the go', Carb Killa® Bars are the ultimate indulgent, guilt-free treat. An ideal chocolate bar alternative, Carb Killa® Bars are packed with up to 20 grams of protein.
Containing less than 2g sugar per bar, Carb Killa® Bars are ideal for those looking to cut down on sugar. Containing low impact carbs to ensure your blood sugar levels stay balanced, these tasty treats are a must-have for all looking to up their protein, without compromising on taste and enjoyment.
23g Carbohydrates | Zero Sugar | 75mg Caffeine
Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.
Following on from the success of the iconic Carb Killa® Bars, Carb Killa® Shake is a smooth and creamy 'on the go' high protein shake.
Delivering over 24 grams of protein per shake, it is a high protein treat that has been designed to provide balanced complete sources of protein.
Unlike many other shakes and smoothies, it is low in sugar so ideal for those on a low carb diet and avoiding processed carbs.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
Fuel90 contains our elite dual carbohydrate 3:1 formula, designed to provide a super fast release of energy, providing you with the fuel and electrolytes to perform at peak for the full 90 minutes.
Endurance Velocity-Fuel Breathe
Isotonic Energy Gel with Breathe Easy™
23g Carbohydrates | Breathe Easy | Zero Sugar
Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.
Our Berry Hydro Plus tablets contains the same great ingredients as our fan favourite Hydrate tablets, but are newly named and wrapped in a punchy new design.
The handy 10 tablet travel pack is the ideal size to chuck in your gym bag, airplane carry on or keep in your bedside drawer for morning after foggy heads and the 20 tablet pack is great for those supporting a daily nutrition routine.