Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Applied Nutrition: Critical Whey 900g

Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs).

excl VAT

OTE Hydro Tabs (Box x 6)

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Soccer Supplements: Hydrate90® Sports drink- Isotonic Sports drink (12 x 500ml)

Hydrate90 is the only isotonic sports drink that not only fuels maximum performance but also provides 100% of your recommended daily intake of vitamin D and vitamin B. Hydrate90's unique combination of 29g dual-carbohydrate and 359mg electrolytes helps maintain hydration and unlock next-level stamina.

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Applied Nutrition: Critical Mass 2.4 KG

Critical Mass has been designed for people who find it hard to gain body mass, a hard gainer. Critical Mass provides a calorie dense formula comprising high levels of protein and carbohydrate in every serving. This is to ensure that your growing muscles get all of the vital nutrients they need to develop and recover.

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NEW: Beet It Sport Energy Gel Top Up 100 (12 x 43g)

VAT exempt

Precision Fuel: Energy & Electrolyte Drink Mix - 510g / 15 Serve Pouch

Delivering the critical trifecta of carbs (30g per 500ml), fluids and electrolytes (500mg per 500ml, 1,000mg per litre), PF 30 Drink Mix is designed primarily for high intensity efforts lasting ~1-2 hours, though it can also be a useful contributor to your energy needs during longer sessions.

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Soccer Supplements: Hydrate90® Zero Sports drink- Electrolyte drink (12 x 500ml)

Hydrate90 Zero is a zero-sugar, zero-calorie sports drink designed to maintain hydration and replenish electrolytes lost through sweat. With a blend of 490mg of electrolytes, Hydrate90 Zero offers optimal hydration without any added sugars or calories.

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Applied Nutrition: BCAA Amino-Hydrate 1.4 KG (100 serves)

BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.

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Applied Nutrition: BCAA Amino-Hydrate 450g (32 serves)

BCAA Amino Hydrate is the SUGAR FREE intra workout & recovery drink-mix that all Athletes, Bodybuilders, Powerlifters, Boxers and general keep fitters should be consuming during every workout.

excl VAT