What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Our Beta Fuel Dual Source Energy Chews deliver scientifically superior fuel in unique and satisfying chews. They are super easy to consume and deliver 46 grams of carbohydrate to improve and maintain optimum performance.
Our Beta Fuel Dual Source Energy Chews deliver scientifically superior fuel in unique and satisfying chews. They are super easy to consume and deliver 46 grams of carbohydrate to improve and maintain optimum performance.
Elevate your muscle growth and optimise your nutrition with our ultra-lean whey protein isolate. Through meticulous micro-filtration, we maximise the protein content per serving while minimising fat and carbohydrates. Each serving offers an impressive 32g of protein, essential for muscle growth, along with 7.9g of BCAAs to enhance protein synthesis. With only 0.1g of fat, our whey protein isolate is designed to support your goals.
Elevate your muscle growth and optimise your nutrition with our ultra-lean whey protein isolate. Through meticulous micro-filtration, we maximise the protein content per serving while minimising fat and carbohydrates. Each serving offers an impressive 32g of protein, essential for muscle growth, along with 7.9g of BCAAs to enhance protein synthesis. With only 0.1g of fat, our whey protein isolate is designed to support your goals.
Scientifically proven to aid joint mobility. Collagen+ is a comprehensive formula containing a specific combination of ingredients, designed to work in unison to support and maintain joint, bone and ligament health. Whether used for prehab or rehab, Collagen+ is for athletes with repetitive stress on joints.
Elevate your muscle growth and optimise your nutrition with our ultra-lean whey protein isolate. Through meticulous micro-filtration, we maximise the protein content per serving while minimising fat and carbohydrates. Each serving offers an impressive 32g of protein, essential for muscle growth, along with 7.9g of BCAAs to enhance protein synthesis. With only 0.1g of fat, our whey protein isolate is designed to support your goals.
Clear Whey is scientifically formulated to help you build lean muscle mass and add strength to your game. Developed by Premier League nutritionists, Clear Whey comes in a light and refreshing tropical flavour and contains 23g Protein, 6.3g BCAA's and 0.1g Fat.
Clear Whey is scientifically formulated to help you build lean muscle mass and add strength to your game. Developed by Premier League nutritionists, Clear Whey comes in a light and refreshing tropical flavour and contains 23g Protein, 6.3g BCAA's and 0.1g Fat.
Refreshing effervescent tablets based on electrolytes and vitamins, in a special ZERO SUGARS, low carb and zero calories formulation. HydraFit> ZERO has been developed, together with professional cycling teams, in order to support electrolyte balance during intense workout. Vitamins B1, B2, B6 contribute to the reduction of tiredness and fatigue and support energy-yelding metabolism. Magnesium and Potassium contribute to the normal muscle function.
Practical effervescent tablets to dissolve in a bottle of water to create an isotonic solution with zero sugars. Containing vitamins and electrolytes, these are highly recommended for situations involving excessive water and salt loss, providing quick and refreshing hydration.
