What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Endurance Velocity-Fuel Breathe
Isotonic Energy Gel with Breathe Easy™
23g Carbohydrates | Breathe Easy | Zero Sugar
Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.
Our Berry Hydro Plus tablets contains the same great ingredients as our fan favourite Hydrate tablets, but are newly named and wrapped in a punchy new design.
The handy 10 tablet travel pack is the ideal size to chuck in your gym bag, airplane carry on or keep in your bedside drawer for morning after foggy heads and the 20 tablet pack is great for those supporting a daily nutrition routine.
These easy to mix sachets are a Carbohydrate-electrolyte solutions which enhances the absorption of water during exercise.
Similar to the H2pro product but with carbohydrates added in they come in a range of 4 strengths depending on your sweat levels and the temperature.
ULTRA B ACTIVE is a potent-strength vitamin B formulation using activated forms of vitamin B2, B6, and mecobalamin (B12), together with other B-group vitamins to optimise energy levels, relieve fatigue and support nervous system health. This formulation also supports cognitive and nervous system function using highly activated forms of vitamin B working to metabolise carbohydrates, proteins and fats. ULTRA B ACTIVE features upper level doses of mecobalamin (Vitamin B12) 300 mcg and Pyridoxal-5-phosphate (Vitamin B6) 15 mg.
Designed to help you stay hydrated when you're sweating. Typically used by athletes not carrying their own fluids, for example those relying on water from aid stations during a race. Especially useful for runners and during the run leg of triathlons. Also ideal for athletes who just prefer the taste of plain water to even the mildest of electrolyte drinks.
Boost your performance and gain an edge over the competition with our Focus90 energy gels. Developed with world-class nutritionists, research indicates that this unique combination of ingredients can enhance passing accuracy, jump performance, decision making, and endurance.
BodyFuel™ Electrolyte & Vitamin Water 500ml
SUGAR FREE • FAST HYDRATION • BOOST PERFORMANCE
Formulated to deliver an easy drinking experience combined with a true taste sensation. Offering a source of the key electrolyte’s sodium, calcium, potassium, chloride, zinc and magnesium, along with B-vitamins and antioxidants to hydrate and fuel your intense workout sessions.
Precision Hydration energy chews have a high carb to weight ratio, making them a great choice when you need to travel light. Each packet contains 2 chews efficiently delivering 15g of carb each. The Mint & Lemon flavour chews are a refreshing option when you're working hard in hot conditions.
Revvies great tasting electrolyte drink is flavoured with real fruit, has been formulated for rapid, easy on the stomach hydration, and rehydration to aid performance and recovery.
1. Rapid Hydration - Absorbs faster than Isotonic drinks, and water alone.
2. Low calorie – up to 5x less sugar than sports drinks.
3. Electrolytes selected for maximum bioavailability, because not all salts are created equal.
4. Designed to be easy on the stomach.
5. Made with real fruit juice.
6. Sustainably packaged in 100% recyclable materials.
Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to the immune system to reduce the duration and severity of symptoms associated with the common cold. ULTRA IMMUNE C helps to address the specific immunity challenges associated with run down athletes, as well as those struck down with illness during the colder, winter months. This powerful combination of immunity boosting micros is delivered in a light powder with delicious tropical twist, keeping your immune system firing in even the toughest conditions.
Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to the immune system to reduce the duration and severity of symptoms associated with the common cold. ULTRA IMMUNE C helps to address the specific immunity challenges associated with run down athletes, as well as those struck down with illness during the colder, winter months. This powerful combination of immunity boosting micros is delivered in a light powder with delicious tropical twist, keeping your immune system firing in even the toughest conditions.
