Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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PILLAR Performance: ULTRA IMMUNE C - Tropical (200g Powder / 40 serves) Glass Jar

Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to the immune system to reduce the duration and severity of symptoms associated with the common cold. ULTRA IMMUNE C helps to address the specific immunity challenges associated with run down athletes, as well as those struck down with illness during the colder, winter months. This powerful combination of immunity boosting micros is delivered in a light powder with delicious tropical twist, keeping your immune system firing in even the toughest conditions.

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PILLAR Performance: ULTRA B ACTIVE (60 capsules / 60 serves)

ULTRA B ACTIVE is a potent-strength vitamin B formulation using activated forms of vitamin B2, B6, and mecobalamin (B12), together with other B-group vitamins to optimise energy levels, relieve fatigue and support nervous system health. This formulation also supports cognitive and nervous system function using highly activated forms of vitamin B working to metabolise carbohydrates, proteins and fats. ULTRA B ACTIVE features upper level doses of mecobalamin (Vitamin B12) 300 mcg and Pyridoxal-5-phosphate (Vitamin B6) 15 mg.

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PILLAR Performance: TRIPLE MAGNESIUM TABLETS (90 capsules / 45 serves)

TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.

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