Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Soccer Supplements: Hydrate90® Zero Sports drink- Electrolyte drink (12 x 500ml)

Hydrate90 Zero is a zero-sugar, zero-calorie sports drink designed to maintain hydration and replenish electrolytes lost through sweat. With a blend of 490mg of electrolytes, Hydrate90 Zero offers optimal hydration without any added sugars or calories.

excl VAT

Soccer Supplements: Hydrate90® Tablets - Effervescent Electrolyte tablets (6 x 20 x 4g)

Scientifically formulated to maintain hydration and boost your performance, these tablets are designed to sustain speed, stamina, and strength, ensuring peak muscle performance even in the latter stages of the game. Developed with world-class nutritionists, each tablet contains 176mg of electrolytes and essential vitamins B1, B2, and B6, providing crucial nutrition without any added sugars.

excl VAT

Soccer Supplements: Hydrate90® Sports drink- Isotonic Sports drink (12 x 500ml)

Hydrate90 is the only isotonic sports drink that not only fuels maximum performance but also provides 100% of your recommended daily intake of vitamin D and vitamin B. Hydrate90's unique combination of 29g dual-carbohydrate and 359mg electrolytes helps maintain hydration and unlock next-level stamina.

excl VAT

Soccer Supplements: Hydrate90® Sachets - Carbohydrate and Electrolyte powder (12 x 33g)

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Soccer Supplements: High Strength Omega 3 (120 softgels)

Be ready to tackle your next challenge with our high-strength Omega 3 softgels. These softgels help maintain blood pressure and support heart, eye, and brain function, ensuring optimal performance. Each softgel contains an impressive 750mg of Omega 3, including 500mg EPA and 250mg DHA, specifically formulated to reduce inflammation and support recovery processes in the body.

excl VAT

Soccer Supplements: Fuel90® - Energy Gel (12 x 70g)

Fuel90 contains our elite dual carbohydrate 3:1 formula, designed to provide a super fast release of energy, providing you with the fuel and electrolytes to perform at peak for the full 90 minutes.

VAT exempt

Soccer Supplements: Focus90® Shot - Caffeinated energy shot (12 x 60ml)

Unlock next-level performance with Focus90 pre-match caffeinated shots. Designed to increase alertness and reduce fatigue, these shots provide an immediate edge over the opposition by combining 200mg of caffeine, 3g of beta-alanine, l-theanine, and tyrosine to offer a powerful pre-match boost that enhances focus.

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Soccer Supplements: Focus90® - Caffeinated Energy Gel (12 x 70g)

Boost your performance and gain an edge over the competition with our Focus90 energy gels. Developed with world-class nutritionists, research indicates that this unique combination of ingredients can enhance passing accuracy, jump performance, decision making, and endurance.

VAT exempt

Soccer Supplements: Creatine Monohydrate (500g)

Unlock your potential and dominate the game with our 99.99% ultra-pure Creatine Monohydrate. Developed in collaboration with top nutritionists, this highly effective supplement is proven to enhance performance, with studies showing significant improvements in dribbling, passing, shooting and jump height.

excl VAT