Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Blockhead Caffeine Gum - 12 Packs (7 x 50mg caffeine gums per pack)

Fast acting caffeine is rapidly absorbed as you chew. Energy gum is a sugar-free chewing gum that contains caffeine, vitamin, and Niacin. Specifically designed to energise you – fast. A new innovation in energy, each piece delivers the same caffeine as a small coffee which is absorbed as you chew – so it acts faster than coffee and energy drinks, you will be ready for action in only 5 minutes

excl VAT

Beet It Sport Nitrate 400 Crystal Sachets (12 x 20g)

Beet It Sport Nitrate 400 crystals deliver 400mg of dietary nitrate in a single 20g sachet.

VAT exempt

Beet It Nitrate Shots (Box 15 x 70ml)

Beet It - Nitrate Shots (Box 15 x 70ml shots)

excl VAT

Applied Nutrition: Endurance Isotonic Energy Gels + 75mg Caffeine (20 x 60g Gels)

23g Carbohydrates | Zero Sugar | 75mg Caffeine Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.

VAT exempt

Applied Nutrition: Endurance Isotonic Energy Gels (20 x 60g Gels)

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

VAT exempt

Applied Nutrition: Endurance Isotonic Energy Gels - Breathe (20 x 60g Gels)

Endurance Velocity-Fuel Breathe Isotonic Energy Gel with Breathe Easy™ 23g Carbohydrates | Breathe Easy | Zero Sugar Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.

VAT exempt

Applied Nutrition: Critical Whey 900g

Critical Whey Protein has been developed using a unique blend of Whey Protein Concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by Ultra-Filtration Technology containing high levels of Protein and Branched Chain Amino Acids (BCAAs).

excl VAT

Applied Nutrition: Critical Mass 2.4 KG

Critical Mass has been designed for people who find it hard to gain body mass, a hard gainer. Critical Mass provides a calorie dense formula comprising high levels of protein and carbohydrate in every serving. This is to ensure that your growing muscles get all of the vital nutrients they need to develop and recover.

excl VAT

Applied Nutrition: Body Fuel (12 x 500ml sports-cap bottles)

BodyFuel™ Electrolyte & Vitamin Water 500ml SUGAR FREE • FAST HYDRATION • BOOST PERFORMANCE Formulated to deliver an easy drinking experience combined with a true taste sensation. Offering a source of the key electrolyte’s sodium, calcium, potassium, chloride, zinc and magnesium, along with B-vitamins and antioxidants to hydrate and fuel your intense workout sessions.

excl VAT