Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Applied Nutrition: Endurance Isotonic Energy Gels - Breathe (20 x 60g Gels)

Endurance Velocity-Fuel Breathe Isotonic Energy Gel with Breathe Easy™ 23g Carbohydrates | Breathe Easy | Zero Sugar Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.

VAT exempt

Applied Nutrition: Endurance Isotonic Energy Gels + 75mg Caffeine (20 x 60g Gels)

23g Carbohydrates | Zero Sugar | 75mg Caffeine Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.

VAT exempt

Applied Nutrition: Endurance Isotonic Energy Gels (20 x 60g Gels)

23g Carbohydrates | Zero Sugar Endurance Velocity-Fuel Energy delivers 23g of fast absorbing carbohydrates packed into a convenient sized gel sachet.

VAT exempt

NEW: Beet It Regen Cherry+ shot (Box 15 x 70ml)

Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.

excl VAT

Blockhead Caffeine Gum - 12 Packs (7 x 50mg caffeine gums per pack)

Fast acting caffeine is rapidly absorbed as you chew. Energy gum is a sugar-free chewing gum that contains caffeine, vitamin, and Niacin. Specifically designed to energise you – fast. A new innovation in energy, each piece delivers the same caffeine as a small coffee which is absorbed as you chew – so it acts faster than coffee and energy drinks, you will be ready for action in only 5 minutes

excl VAT

CurraNZ - 30 Capsules

CurraNZ Original Blackcurrant Extract Capsules: Experience the research-backed benefits of CurraNZ Original New Zealand Blackcurrant Extract Supplement capsules, for lovers of health and fitness.

excl VAT

Precision Fuel: PF30 Gels + 100mg Caffeine (15 x 51g gels)

The most efficient way to get 30g of carbohydrate into your system fast. Our gels have a very mild, neutral taste reducing flavour fatigue during longer efforts + 100mg caffeine.

VAT exempt

Veloforte Cappo: Plant Protein Recovery Drink (16 X 38g SACHETS)

High protein, low carb, big flavour, perfect any time. Finally. A high performance, plant-based complete protein shake that tastes amazing and promotes active recovery and gut health too. Cappo’s velvety-smooth coffee and cocoa blend is crafted to support lean muscle mass, and it’s packed with prebiotics and anti-inflammatory superfoods. Strong foundations from the inside out — the ultimate Cappuccino!

excl VAT

OTE Super Carbs Energy Drink Sachets (6 x 85g Sachets)

Super Carbs is a new concept in performance energy drinks. Formulated to deliver 80g of carbohydrates in 500ml of naturally flavoured, this drink gives you double the energy in just one bottle. This Bulk Pack contains 10 servings.

excl VAT