What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Forget everything you dread about synthetic gels... welcome to the new world of 100% natural liquid energy.
Introducing Velofortes break-through range of Nectars – natural, powerful & refreshingly pure - made with real fruit and nature's finest electrolytes.
Created to help you #fuelbetter
Key Features:
• Low sugar, high protein bar
• 20 g of protein per bar
• 2 g of sugar per bar
• Supports recovery, muscle rebuild and daily protein intake
• Post-exercise
• Day-to-day snacking
• Vegan
Designed to help you stay hydrated when you're sweating. Typically used by athletes not carrying their own fluids, for example those relying on water from aid stations during a race. Especially useful for runners and during the run leg of triathlons. Also ideal for athletes who just prefer the taste of plain water to even the mildest of electrolyte drinks.
These easy to mix sachets are a Carbohydrate-electrolyte solutions which enhances the absorption of water during exercise.
Similar to the H2pro product but with carbohydrates added in they come in a range of 4 strengths depending on your sweat levels and the temperature.
Following on from the success of the iconic Carb Killa® Bars, Carb Killa® Shake is a smooth and creamy 'on the go' high protein shake.
Delivering over 24 grams of protein per shake, it is a high protein treat that has been designed to provide balanced complete sources of protein.
Unlike many other shakes and smoothies, it is low in sugar so ideal for those on a low carb diet and avoiding processed carbs.
At home or 'on the go', Carb Killa® Bars are the ultimate indulgent, guilt-free treat. An ideal chocolate bar alternative, Carb Killa® Bars are packed with up to 20 grams of protein.
Containing less than 2g sugar per bar, Carb Killa® Bars are ideal for those looking to cut down on sugar. Containing low impact carbs to ensure your blood sugar levels stay balanced, these tasty treats are a must-have for all looking to up their protein, without compromising on taste and enjoyment.