What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.
At home or 'on the go', Carb Killa® Bars are the ultimate indulgent, guilt-free treat. An ideal chocolate bar alternative, Carb Killa® Bars are packed with up to 20 grams of protein.
Containing less than 2g sugar per bar, Carb Killa® Bars are ideal for those looking to cut down on sugar. Containing low impact carbs to ensure your blood sugar levels stay balanced, these tasty treats are a must-have for all looking to up their protein, without compromising on taste and enjoyment.
Our Berry Hydro Plus tablets contains the same great ingredients as our fan favourite Hydrate tablets, but are newly named and wrapped in a punchy new design.
The handy 10 tablet travel pack is the ideal size to chuck in your gym bag, airplane carry on or keep in your bedside drawer for morning after foggy heads and the 20 tablet pack is great for those supporting a daily nutrition routine.
Precision Hydration energy chews have a high carb to weight ratio, making them a great choice when you need to travel light. Each packet contains 2 chews efficiently delivering 15g of carb each. The Mint & Lemon flavour chews are a refreshing option when you're working hard in hot conditions.
Elevate your gut health and boost your overall well-being with our Probiotic Capsules. Developed in collaboration with world-class nutritionists, these capsules are designed to improve and maintain gut health, enhance the immune system, support protein digestion, and facilitate muscle rebuilding. Each capsule contains 7.5 billion friendly bacteria, formulated to optimise your gut health.
Developed with leading nutritionists, our pea and rice protein is meticulously crafted to be rich in protein and leucine. Each serving offers an impressive 25g of protein to support muscle growth, along with 5.9g of BCAAs which activates muscle growth and repair processes in the body. Our vegan protein is available in a fantastic chocolate flavour.
Enhance your body's collagen levels and protect your joints, tendons, ligaments, and cartilage with our convenient and effective Collagen Repair Shots. Scientifically formulated to maximise collagen production and minimise your risk of injury. Trusted by Premier League clubs and professional athletes, our Informed Sport certified Collagen Shot comes in a delicious apple flavour.
Boost your performance and enhance exercise efficiency with our Pro Grade Nitrate Shots. These shots are scientifically formulated by football nutritionists to elevate critical aspects of your physical performance and improve blood flow, sprint speed, and repeat-sprint ability.
Unlock your potential and dominate the game with our 99.99% ultra-pure Creatine Monohydrate. Developed in collaboration with top nutritionists, this highly effective supplement is proven to enhance performance, with studies showing significant improvements in dribbling, passing, shooting and jump height.
Key Features:
• Low sugar, high protein bar
• 20 g of protein per bar
• 2 g of sugar per bar
• Supports recovery, muscle rebuild and daily protein intake
• Post-exercise
• Day-to-day snacking
• Vegan
23g Carbohydrates | Zero Sugar | 75mg Caffeine
Velocity-Fuel Sprint delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.
Endurance Velocity-Fuel Breathe
Isotonic Energy Gel with Breathe Easy™
23g Carbohydrates | Breathe Easy | Zero Sugar
Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.
