Informed Sport

What is Informed Sport?
Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.

What is Informed Choice?
Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.

What is the Difference?
The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.

Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.

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Soccer Supplements: Fuel90® - Energy Gel (12 x 70g)

Fuel90 contains our elite dual carbohydrate 3:1 formula, designed to provide a super fast release of energy, providing you with the fuel and electrolytes to perform at peak for the full 90 minutes.

VAT exempt

Revvies Energy Strips EXTRA STRENGTH - 100mg of Caffeine (12 x 5 Pack)

Revvies Energy Strips have been designed to provide a faster, more convenient, sugar-free boost that can be taken anywhere, anytime and without water.

excl VAT

Applied Nutrition: Endurance Isotonic Energy Gels - Breathe (20 x 60g Gels)

Endurance Velocity-Fuel Breathe Isotonic Energy Gel with Breathe Easy™ 23g Carbohydrates | Breathe Easy | Zero Sugar Endurance Velocity-Fuel Breathe delivers 23g of fast absorbing carbohydrates with the addition of Applied Nutrition’s unique Breathe Easy™ formula, popular amongst users wanting to increase oxygen intake during exercise.

VAT exempt

Fourfive Hydro Plus (8 x 10 Tablet tubes)

Our Berry Hydro Plus tablets contains the same great ingredients as our fan favourite Hydrate tablets, but are newly named and wrapped in a punchy new design. The handy 10 tablet travel pack is the ideal size to chuck in your gym bag, airplane carry on or keep in your bedside drawer for morning after foggy heads and the 20 tablet pack is great for those supporting a daily nutrition routine.

excl VAT

Precision Fuel: Electrolyte & Carbohydrate Sachets (8 x 20g)

These easy to mix sachets are a Carbohydrate-electrolyte solutions which enhances the absorption of water during exercise. Similar to the H2pro product but with carbohydrates added in they come in a range of 4 strengths depending on your sweat levels and the temperature.

excl VAT

SIS GO Gel + Caffeine - 30 Pack

VAT exempt

NEW: Beet It Regen Cherry+ shot (Box 15 x 70ml)

Beet It Regen Cherry+ is 70ml shot containing concentrated sour cherry juice (58%) and concentrated beetroot juice (42%). Developed specifically to be consumed immediately after exercise and for 2 to 3 days thereafter to promote recovery. Supplementation of sour cherry juice has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise such as delayed onset muscle soreness. Beet It Regen Cherry+ requires no dilution, which makes it quick and convenient to consume on-the-go.

excl VAT