What is Informed Sport? Informed Sport was developed in 2008 for the elite sports nutrition industry in conjunction with UK Anti-Doping (UKAD). It is the only global third-party testing and certification programme that tests every single batch of a product prior to it being released to market. This programme ensures supplements are examined for substances banned by sporting bodies such as the World Anti-Doping Agency (WADA), collegiate organisations and other professional teams. When an elite athlete sees the Informed Sport logo or on-pack descriptor on a product, they can trust each batch of the product has been robustly tested.
What is Informed Choice? Established in 2007, Informed Choice is a global retail monitoring and quality assurance programme that helps reduce the risk of impurities and banned substances entering products. All products bearing the Informed Choice logo or on-pack descriptor allow supplement users to know the product has undergone regular rigorous checks and tests. It’s important for any active individual to be mindful of what is in their supplements in order to protect their health. The ingesting of banned substances can lead to severe health effects, or even death, depending on the levels ingested.
What is the Difference? The key difference between Informed Choice and Informed Sport is the frequency of testing done. Informed Sport certification means every batch/lot of a product is tested before it’s released to market. This means every flavour or variation of a product is tested. Post-certification also includes further assurance through regular blind testing, where the products are purchased from retail and tested again. Athletes can visit informed-sport.com and confirm a batch of a certified product has been tested.
Informed Choice testing is done through monthly blind sampling. This means the LGC laboratory team purchases the product from retail outlets such as brick and mortar stores or websites where it is sold and it is then tested. At least one lot/batch of the product is tested every month, but not all like with Informed Sport. The lots of certified products that have been tested are listed on informed-choice.com.
Developed with pro cycling's Lotto Dstny for the Tour de France, the Carb Only Drink Mix is a more flexible way to get energy on board from your bottles.
Tailor your carb intake to the work required, delivering up to 120g of carb per litre.
Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to the immune system to reduce the duration and severity of symptoms associated with the common cold. ULTRA IMMUNE C helps to address the specific immunity challenges associated with run down athletes, as well as those struck down with illness during the colder, winter months. This powerful combination of immunity boosting micros is delivered in a light powder with delicious tropical twist, keeping your immune system firing in even the toughest conditions.
Delivering a high strength dose of vitamin C (1000 mg), with vitamin D3 (1000 IU) and zinc, ULTRA IMMUNE C provides direct and immediate support to the immune system to reduce the duration and severity of symptoms associated with the common cold. ULTRA IMMUNE C helps to address the specific immunity challenges associated with run down athletes, as well as those struck down with illness during the colder, winter months. This powerful combination of immunity boosting micros is delivered in a light powder with delicious tropical twist, keeping your immune system firing in even the toughest conditions.
Our Beta Fuel Dual Source Energy Chews deliver scientifically superior fuel in unique and satisfying chews. They are super easy to consume and deliver 46 grams of carbohydrate to improve and maintain optimum performance.
ULTRA B ACTIVE is a potent-strength vitamin B formulation using activated forms of vitamin B2, B6, and mecobalamin (B12), together with other B-group vitamins to optimise energy levels, relieve fatigue and support nervous system health. This formulation also supports cognitive and nervous system function using highly activated forms of vitamin B working to metabolise carbohydrates, proteins and fats. ULTRA B ACTIVE features upper level doses of mecobalamin (Vitamin B12) 300 mcg and Pyridoxal-5-phosphate (Vitamin B6) 15 mg.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
The most efficient way to get 30g of carbohydrate into your system fast. Our gels have a very mild, neutral taste reducing flavour fatigue during longer efforts.
Our Kinetica High Protein Milkshakes are ready to drink so you’re ready to go and they are Informed Sport tested. The protein you need whenever you need it, they give you precious time back in your day.
TRIPLE MAGNESIUM features three select forms of bioavailable magnesium, providing multi-action support for neuromuscular function and recovery. Magnesium is also used to support the recovery phase after physical activity, including muscular aches, pains, cramps and spasms.
Speed up your recovery with Recover90, the ultimate post-match solution developed with Premier League nutritionists. This precise formula combines protein, carbohydrate, and electrolytes to provide a complete recovery solution. Each serving of our superior blend contains 33g of protein to repair muscles, 30g of carbohydrates to refuel muscle glycogen, and 486mg of electrolytes to support rehydration. Don't compromise on your recovery—get yours today and be ready for your next game.
Speed up your recovery with Recover90, the ultimate post-match solution developed with Premier League nutritionists. This precise formula combines protein, carbohydrate, and electrolytes to provide a complete recovery solution. Each serving of our superior blend contains 33g of protein to repair muscles, 30g of carbohydrates to refuel muscle glycogen, and 486mg of electrolytes to support rehydration.
